// CATEGORY
All Digital Marketing
Campaign engines wired to real event data, so reach is measurable — not anecdotal.
ExploreEmail & WhatsApp Marketing Automation
Lifecycle campaigns on email and WhatsApp, segmented by real registration and check-in data, on sending infrastructure we build and operate.
Most marketing automation stops at the form fill. Ours starts there and keeps going — through registration, confirmation, reminder, arrival, check-in, session attendance, and follow-up. Because we build the registration and RFID check-in systems, the segment definitions are not guesses. A person who scanned in at 09:14 and a person who registered and never arrived are two different audiences, and they get two different sequences.
We run our own outbound platform: an AI Outreach Command Center with email campaigns on Mailgun as primary and Brevo as automatic failover, WhatsApp Business API bots, a voice bot on a live phone line, lead scoring, and a CRM pipeline. We are not reselling someone else's dashboard. When a webhook stalls or a template gets rejected, we open the code. That means custom journey logic, custom scoring rules, and integrations into whatever CRM or ERP you already run.
In India, WhatsApp carries the open rates and email carries the depth. SMS requires DLT and TRAI header registration before a single message moves. We build for that reality — opt-in captured and stored with timestamp and source, templates submitted for Meta approval ahead of the campaign calendar, and idempotency keys on every send so a retry or a duplicate webhook never puts the same message in front of the same person twice. Reporting ties sends to opens, clicks, replies, pipeline stage, and where possible, attendance. Reach you can audit, not reach you can only describe.
What's included
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Segmentation From Registration and Check-In Data
Audiences are built from the same database that runs your registration desk — ticket type, session attended, scan time, no-show status. No CSV exports, no stale lists, no manual reconciliation between the event platform and the marketing tool.
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WhatsApp Business API Flows
Verified sender, approved message templates, and conversational bots that handle confirmations, reminders, directions, and inbound questions. Flows respect the 24-hour customer service window and route to a human when the bot cannot resolve the query.
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Dual-Provider Email Delivery
Mailgun is primary, Brevo is configured as automatic failover, and transactional traffic is separated from marketing traffic across different subdomains. A provider incident degrades throughput instead of stopping your ticket confirmations.
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Deliverability Engineering
SPF, DKIM, and DMARC configured and monitored, dedicated subdomain warmup schedules, bounce and complaint suppression enforced automatically, and list hygiene run before every major send. Deliverability is treated as an operational discipline with dashboards, not a setting you switch on once.
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Journey Builder With Idempotent Sends
Multi-step journeys branch on behaviour, time, and event data, with each node keyed so a retried job or a duplicate webhook cannot double-send. Every message is logged with its trigger, so you can trace exactly why a contact received what they received.
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Lead Scoring and CRM Pipeline
Opens, clicks, WhatsApp replies, voice bot outcomes, and check-in behaviour feed a scoring model that moves contacts through pipeline stages. Sales sees a ranked queue with the full interaction history attached, synced to your CRM or ours.
How it works
A clear, numbered path from kickoff to live operation — so you always know what happens next.
Data and Channel Audit
We map your existing contact sources, consent records, sending domains, and current CRM state, then document which channels are legally and technically available to you. Gaps in opt-in provenance get flagged before anything is built.
Infrastructure Setup
Sending subdomains are configured with SPF, DKIM, and DMARC, warmup schedules start, WhatsApp Business API verification and template submission begin, and DLT registration is filed if SMS is in scope. Approvals are the long pole, so this runs first.
Journey and Content Build
We design the lifecycle map — triggers, branches, wait states, exit conditions, suppression rules — and build it against your live event data schema. Copy and templates are written per channel, since a WhatsApp template and an email are not the same asset.
Controlled Launch
Sends start against seed lists and a small percentage of the audience, with bounce, complaint, and reply rates monitored before volume ramps. Failure paths are tested deliberately, including provider failover and template rejection handling.
Measure and Iterate
A/B tests run on subject lines, send timing, template variants, and journey paths, with results read against pipeline movement rather than opens alone. Reporting is delivered on a fixed cadence with the underlying query available for inspection.
Where it shines
Event Lifecycle From Registration to Post-Show
Registration confirmation, WhatsApp reminders at set intervals before doors, a check-in triggered welcome, session-specific follow-ups for people who actually attended, and a separate re-engagement track for registrants who never scanned in.
Sponsor and Exhibitor Lead Handoff
Badge scans and booth interactions flow into scored lead lists, delivered to sponsors as CRM-ready records with consent status and interaction history attached. Follow-up sequences can be sent on the sponsor's behalf from their own authenticated domain.
B2B Outbound and Nurture Programs
Cold-to-qualified sequences across email, WhatsApp, and the voice bot, built on lists sourced from your own CRM, inbound forms, past events, and legitimate licensed data providers. Replies and call outcomes route back into the pipeline automatically.
Related services
Frequently asked
No, and anyone who guarantees it is selling something they do not control. Inbox placement is decided by the receiving mailbox provider based on signals we can influence but not dictate. What we do control is the engineering: correct SPF, DKIM, and DMARC, gradual domain warmup, separation of transactional and marketing streams, automatic suppression of bounces and complaints, and monitoring so a reputation problem is caught in days rather than after a campaign has failed.
Only if those contacts opted in, and we will ask you to show where and when that consent was captured. WhatsApp Business API requires approved message templates for anything outside the 24-hour reply window, and Meta enforces quality ratings that can restrict or block a number that generates blocks and reports. We will not upload a purchased or scraped list to a WhatsApp sender, because it puts your business number at risk permanently.
We do not scrape LinkedIn. It violates their terms, the data quality is worse than advertised, and it exposes clients to legal and platform risk we are not willing to hand them. Outbound lists are built from your own CRM and past event data, inbound and content signups, publicly published business contact information, and licensed data providers where the sourcing is documented. If a list cannot survive an audit of where it came from, we will not send to it.
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Where to go next.
Up to the category, across to complementary services, and into the engine-room notes.
Ready to put Email & WhatsApp Marketing Automation to work?
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