// CATEGORY
All Digital Marketing
Campaign engines wired to real event data, so reach is measurable — not anecdotal.
ExploreSocial Media Management
Always-on social content and live event coverage produced from the same control room that runs your cameras, streams and photo systems.
At most events, social coverage is one person with a phone fighting for a sightline at the back of the hall. Meanwhile the broadcast cameras are already framed on stage, the switcher is already cutting the program feed, and the attendee photo system is already sorting images by face and badge. ZebIQ operates that room. Social content comes off the same pipeline — clean audio, framed shots, tagged photos — instead of a shaky vertical crop uploaded an hour late.
Between events the work is constant and unglamorous. We set channel strategy first: which platforms earn effort, what each one is actually for, and how often you show up on it. Then we produce against that plan — short-form vertical video, carousels, stills, founder and executive posts, and UGC-style creator videos we script, shoot and edit to look native rather than advertised. Community management runs in the languages your audience uses, English, Hindi and regional where it matters, with WhatsApp treated as a primary channel rather than an afterthought.
Reach is only useful when it connects to something. Because we also build the registration and check-in systems, social activity can be tied to first-party event data — which posts preceded registrations, which creator drove people who actually scanned in, which channel filled which session. Reporting is a dashboard with metric definitions you can audit, not a screenshot of impressions. When something works, we package the winning creative and audience segments for your media buyer, or run the amplification ourselves.
What's included
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Live Event Social Desk
A staffed desk inside the control room during your event, cutting clips, quote cards and stills while the session is still running. Turnaround targets are agreed in the run sheet, not improvised on the day.
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Same-Pipeline Capture
Social assets are pulled from the production feed, the camera masters and the tagged attendee photo system we already operate. No parallel crew, no duplicate equipment, no fighting the official photographer for a shot.
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Short-Form Vertical Video
Reels, Shorts and vertical LinkedIn cuts built from broadcast-quality masters, with burned-in subtitles and hooks written for sound-off viewing. Hindi and regional subtitle versions are produced from the same edit.
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UGC-Style Creator Content
Scripted, shot and edited to read as native creator content rather than a brand film — testimonial formats, unboxings, walkthroughs, day-in-the-life. We handle casting, scripting, production and platform-specific delivery.
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Community Management and Response
Comments, DMs and WhatsApp replies handled to a defined response window, in English, Hindi and regional languages. Support and sales questions are routed to the right owner instead of dying in an inbox.
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Social Listening and Reporting
Tracked mentions, sentiment and share of voice against named competitors, reported alongside your own channel data. Where event systems are in play, engagement is mapped to registrations and actual check-ins.
How it works
A clear, numbered path from kickoff to live operation — so you always know what happens next.
Audit and Baseline
We review the last six to twelve months of channel performance, content formats and audience composition, then lock a baseline. Every later claim of improvement is measured against that number.
Strategy and Content Architecture
Platform roles, content pillars, posting cadence, language mix and approval routing are documented in one plan. This is the artefact both teams work from, and it gets revised quarterly.
Production Build
Batch shoots, UGC scripts, design templates and a scheduled content calendar are produced ahead of go-live. The goal is a queue deep enough that daily posting never depends on last-minute scrambling.
Live Coverage and Community Operations
For event days we staff the social desk in the control room with a defined clip roster, approval path and escalation contact. Off-event, the same team runs daily publishing and inbox response.
Measure, Amplify, Iterate
Monthly reporting identifies which formats and creators earned real outcomes, feeding employee advocacy kits and the paid amplification brief. Winning creative and audience segments are handed to your media buyer with the data behind them.
Where it shines
Multi-Day Conference or Summit
A live social desk publishes speaker clips, quote cards and attendee photos through each session day while the event is still happening. Attendees see themselves on the feed before they have left the hall.
B2B Brand Building Authority
Founder and executive posting on LinkedIn, supported by an employee advocacy programme with pre-approved assets and prompts. Session recordings and webinar footage are recycled into months of short-form content.
Consumer Product Launch
High-volume UGC-style video for Instagram and YouTube Shorts, produced in multiple languages and creative variants for testing. Community management scales to handle the comment and WhatsApp volume a launch generates.
Related services
Frequently asked
For always-on content, a good agency is often fine, and we are happy to work alongside one. The gap shows up on event day, when your agency is standing in the audience while we are in the control room with the camera feeds, the stream and the attendee photo system. We can run the live desk and hand assets to your existing team, or take the whole scope.
Stills, quote cards and short speaker clips move fastest because they come straight off the production feed and the photo system. Fully edited recap videos take longer. We set explicit turnaround targets per asset type in the run sheet before the event, along with who approves what, so nothing sits waiting for a decision that was never assigned.
Our core scope is organic strategy, production and community management. We identify which creative and audiences are worth funding, then hand a structured amplification brief with the supporting data to your media buying team. If you would rather we run the spend, that sits under our performance marketing service and is scoped separately.
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Where to go next.
Up to the category, across to complementary services, and into the engine-room notes.
Ready to put Social Media Management to work?
Share your dates and goals — we'll respond within one business day with approach, team, and budget.